Social media puts your customers in control, allowing them to interact with you in a place where they already feel comfortable. It inspires trust in your brand and helps you find new business. Here's the beginners' guide to social to get you posting.

Blogging is something all businesses and entrepreneurs know they should do, but most of us struggle to start writing and maintain momentum. Here are five prompts to get you on the road with your blogging adventure.

It is a mammoth task to restructure and rebuild a company website, but the process is clear enough if you build around your audience, their pain points and your solutions. Here are 8 things you have to know when you redesign your website.

Just like real-life in-person networking, content marketing is an effective way to drive awareness and leads to your website and your business. Here I describe the steps you need to carry out to build your content marketing plan.

You might wonder if it's really worth spending time writing blogs, making podcasts and creating informative content for people who may never become customers, but content marketing is vital to driving traffic to your website. Here's how it works.

Deciphering and communicating your story can make the difference between drawing in a customer and watching them bounce off to a competitor. Everyone's got a story, so here are some examples to help you write yours.

He has no experience in politics, no grounding in international law or diplomacy. He’s a property magnate and TV star and he’s sounding more frightening every day. What exactly is going on?

If you want to be a well-liked company, make sure your business has the traits of a well-liked person. Here are 8 ways to get your small business on everyone's Christmas card list.

Your website could be the first encounter potential customers have with your business. It needs to communicate your core brand message quickly. Here's how.

Branding isn't just for big businesses with big budgets. A consistent image and clear message is integral to attracting and retaining customers. Here's why even a small business needs a brand, plus some tips on how to build yours.

10 essential blogging tips to help you set goals for your small business blog, start writing, find your voice, practice your skills, and stop reading blogging tips.

A badly designed homepage can switch potential customers off completely, sending them bouncing straight back to the search engine. Here are 6 ways to make your homepage work hard for your small business.